While last week’s blog touched on personal French names, this one does a mini tour of French names around varied places and businesses. If you think about it, a name embodies a certain influence, which leads to attracting people or perhaps not doing so. Let’s say you have the choice of going to three French restaurants, totally unknown to you, your internet is google-less and a decision must be made. Would you perhaps make a choice based on the appeal of the names, or would the names carry little or no power of attraction?
A French lesson may be necessary to understand the meaning thereof and perhaps another French lesson to master the sound(s) of the name. Once we have that, we might consider the character of the name: is it catchy, interesting, upbeat, enticing and as such producing a positive image? So, a name should not just be a worthless word or series of meaningless words, because inherent in the name of a business, for instance, is the very power to make it a huge success story, or with a thoughtless name, the opposite could unfold.
Let’s indulge in a French lesson around names of businesses in France
Les Fleurs (flowers) et Les Oiseaux (birds) give a gentle introduction to feminine boutiques. Then there are two ultra inviting havens for book lovers, Le Coupe-Papier (letter opener / paper knife) et Chantelivre (chanter/to sing – livre/book). If you don’t get too absorbed in the multitude of books available, you may want to wander and do some window shopping (le lèche-vitrine) at Beau Travail (beautiful work) where designer creations are on show. Other textile marvels, worthy of a generous glance, are Bis Boutique Solidaire (bis suggests ‘used’) where prices are not as high as the quality. Les Fées de Bengale (fées/fairies) is an exclusive textile outlet, where inspiration is drawn in part from nature and fairies. And then, best of all is a general store with an attitude of supreme generosity, giving all their profit to charity. In true branding spirit their name is Merci.
Take to the streets and find an inviting restaurant where you can brag with your French lesson vocabulary
As we all know, there is no shortage of restaurants in France. Let’s see which ones have the most appealing names, before we venture to savour la cuisine. What about La Bonne Excuse, Restaurant Mariette, L’Aubergeade, Canard et Champagne, La Vache et le Cuisinier, La Petite Rose des Sables, Les Climats et Le Pavillon de la Grande Cascades. I suggest we move on from these tantalising names and take a walk down a few streets. Rue des Rosiers may be just what you need to catch a glimpse of the Middle Ages, while Rue Crémieux is ever so colourful and charming. Feeling a little peckish, the local outdoor market on Rue Montorgueil will surely provide you with some irresistible choices amid a notably Frrrench atmosphere.
What about a French lesson in one of the beautiful parks or gardens in France?
Which of these would you say, has the most attractive name? Well, there’s the famous Jardins des Tuilleries or Champ-de-Mars with inclusive view of La Tour Eiffel. Then there’s Jardin des Plantes initially named Jardin du Roi which, apart from being the main botanical garden in France, also has a labyrinth (le labyrinthe), a colourful rose garden (jardin des roses) and almost as a surprise, a little zoo (un petit zoo). Oh la la, let’s have the French lesson here and enjoy our promenade along Jardin des Champs-Élysées another time.